Press Contact: Marti Amado, MEDIA ARTS, 760-877-0619


A group of Imperial Valley residents, who frequently off-road near the area where Rosas was slain, became inspired to organize the fundraising ride for Rosas’ family after visiting the recently erected memorial cross.

BOULEVARD, Calif., August 25, 2009 – The Shockey Truck Trail is a frequently traveled route for off-road enthusiasts like Ronnie Golden, of El Centro.  He and his family and their group of friends escape the heat of the valley by camping in the mountains and making off-road trips to Tecate and the surrounding areas on summer weekends.  News that on-duty border patrol agent Robert “Junior” Rosas had been murdered on July 23rd,

just south of Shockey Truck Trail, came as a shock.  “We appreciate the Border Patrol and their work to keep our borders safe, and this hit very close to home,” Golden says.  Ronnie went with a small group to visit the spot where Rosas was slain, and marveled at the twelve-foot high, welded steel memorial cross, erected just days after Rosas was murdered.  “Being at the monument was very moving,” says Golden.  “Robert Rosas left a wife and two very young children behind.  It was there at the cross that the idea for the Memorial Ride to the Clouds was born,” he adds.   

Golden and his wife Jenne have spearheaded the event, which will raise funds for the Rosas family, who reside in Imperial Valley.  

Riders will meet at Sacred Rocks Reserve and RV Park in Boulevard on Saturday morning, September 5th, and ride to the highest mountain-top west of Tecate.  Riders will purchase “poker hands” for $5 a piece, and collect cards at stops along the 70-mile route.  The best “hand” at the end of the route will receive prizes, including a week of free camping.   Registration starts at 7:00 a.m. and the ride begins at 8:00 a.m.  Participants are advised to bring lots of water, food, head coverings and goggles for protection from dust.

A large group of “regular riders” have pledged to participate, as well as several groups from Imperial Valley businesses and government organizations.  Golden has received a commitment from Sacred Rocks Reserve RV Park in Boulevard to donate 20% of the camp-site fees from that weekend to the memorial fund, as well as a donation of a week of free camping to the poker run winners.  Smart and Final in El Centro has donated hot dogs, hamburgers and buns for a cook-out, available to all participants at the end of the ride, back at Sacred Rocks Reserve on Saturday night.  “We have been getting a lot of support from the community,” Golden says.  “We were all deeply saddened by this tragedy and want to try to do something to help Agent Rosas’ family as well as show our gratitude for the service given by the Border Patrol agents every single day.”

For more information on the 1st Annual Robert Rosas Memorial Fundraising Ride to the Clouds & Off-Road Poker Run, contact:  Ronnie Golden at:

Press: To arrange an interview with a spokesperson regarding this event, please contact:  Marti Amado at MEDIA ARTS, 760-877-0619.

Sacred Rocks RV Park (formerly Outdoor World RV Park) is located at the head of the Pacific Crest Trail, in the mountains near Boulevard, California.  The 163-acre wilderness playground is a destination for RV enthusiasts, campers, hikers, nature lovers and retreat seekers. 151 extra large RV sites with complete hookup facilities are available, as well as a tent camping area, bunkhouse, general store, clubhouse, shower facilities and Wifi service. Tent camping sites are $27 per night and RV camping sites with hook-ups are $37 per night.  Sacred Rocks Reserve is located at 1331 Shasta Way in Boulevard, California, 91905.  Reservations for camping are required. For information, call: 619-766-4480 or visit:


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